• Lead the design team for the Account business unit at Will Bank, a fast-growing Brazilian fintech. With the team, I facilitate setting the vision, success metrics and design governance for the account experience.
• Introduced a continuous discovery program (bi-weekly user research + data deep dives) that cut the average learn-build-measure loop from 12 → 4 weeks.
• Established a prototype-based design workflow, leveraging AI platforms to rapidly validate high-fidelity artifacts.

• Responsible for the UX of the medical platform used by healthcare professionals. Grew the team of designers and researchers to take it to the next level in terms of utility and usability.
• Helped establish a culture of experimentation and continuous discovery. Our process allowed for weekly user interactions and fast iterations of prototypes.
• Led the guild of designers and developers who built the Design System, improving efficiency and consistency across platforms.
• Gained extensive experience in healthcare and how to provide value both to B2B and B2C customers.

Having gained experience with the people, the product and the business, I transitioned to a manager role. I worked closely with a diverse team of designers and researchers, supported them in their careers, and learned how to impact the business as a manager.

• Together with other managers and the team, established the design vision for OLX and built the career and skills system for designers.
• Scope spanned the main marketplace categories, including oversight of UX for trust and safety of the platform.

• Responsible for designing, launching and expanding the B2C and B2B paid products line and adoption strategy.
• Worked closely with sales teams to discover, co-create and validate solutions with clients, helping leverage the monetization strategy while delivering extra value to customers.
• Worked on the real-estate vertical, focused on deep understanding of the acquisition and rental journeys and improving overall UX for the category.
• Teamed up with front-end developers and PMs to kick off OLX's first Design System initiative.

Skina was a startup building an eponymous local classifieds app — a sort of spin-off of OLX's marketplace, app-only and targeted towards a younger audience. I was the solo designer on a team of 14.

• Introduced transactional P2P payments and a web version for a guest checkout flow in about 3 months, validating the transactional C2C model that would eventually be implemented at OLX.

I joined the newly-formed product design team at PSafe when it offered a free ad-based anti-virus for Windows and a cloud storage app. Reputation issues rendered the original model unsustainable, prompting a full strategic pivot.

• Pivoted focus to free security and performance utilities for Android. I was responsible for the overall UX of the main utility app PSafe Total.
• Built a proprietary notification management tool modeled around BJ Fogg's behavior model, increasing notification engagement from 17% to 56%.

Co-founded Usine to produce Insert, a 2-day international design conference in Rio de Janeiro. It attracted over 2,700 participants and more than 5,300 visitors.

• Responsible for curation, graphic design, launch and online communication strategy, social media management, ticket sales, and relationships with participants and sponsors.

My first experience in entrepreneurship — an email-based webapp for scheduling lunch with friends. We validated that it wasn't something people wanted to use, but it was one of the most fun and productive periods of my life. I learned a lot of front-end development, being the solo designer.

Worked on branding projects for large clients — including the branding for the Rio 2016 Summer Olympic and Paralympic Games. By this time I was starting to experiment with digital design and learning about UX, having just finished a graduate program on Ergonomics and UI design.

PVDI is the oldest design studio in Brazil, dating back to the 1960s. We did branding, packaging, signage and print work. My three years there gave me solid visual foundations that I incorporate in my work to this day.